The jewelry buyer you’d hire if you could.

18k is 75% gold, 14k is 58%. So 18k is warmer in colour and softer; 14k takes daily knocks better. For a ring you never take off, 14k is the smarter metal. For earrings and pendants, 18k.

Not at the sizes we sell. Above VS2 the inclusions are invisible without a loupe, so you are paying for a line on a certificate. We buy VS1 to VS2 and spend the difference on cut, which is the part you can actually see.

Chemically the same stone. Lab-grown costs far less and holds almost no resale value; natural holds some. Neither is a mistake. Every listing states which one you are buying, and the filter lets you see only one or the other.

Claw settings on rings, and thin chains at the bail. Both are checked under magnification before a piece ships, and tightening is free for as long as you own it.

No boutique rent, no campaigns, no name premium. The same makers supply houses you would recognise. We price off the work and the stones, nothing else.