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Fig. 01 — Fine diamond jewelry
We source the finest pieces from the world’s top workshops and bring them to you directly: without the brand, and without the brand markup.
The difference is in the making.
Certified
GIA or IGI
Metal
Solid gold
Selection
World's best makers
Logo
None
Sec. 02 — The Collections
Four edits, from everyday classics to statement pieces.
Sec. 04 — By piece
Sec. 05 — The standard
Every stone comes with an independent certificate, GIA or IGI, the standard the serious houses use. The stone is accounted for in writing.
Solid 18k gold or platinum the whole way through, not plating over a base metal. The colour will not wear off at the edges.
Finished pieces chosen from the workshops the great houses use, selected for cut and craft rather than ordered off a list.
There is no logo to pay for, no flagship to keep lit, no campaign to fund. The money goes into the gold, the diamonds, and the making. The saving comes to you.
Sec. 06 — The source
The workshops that make for the great houses make ours too, with the same stones and the same finish. We leave the logo off and put it into the piece instead: solid gold, made to be worn for years.
How we source →Sec. 07 — Jewelry Wiki
Short guides to every piece we make: how a bracelet should sit, what holds a setting secure, how a clasp should feel. The diamonds are in here too, but mostly it is how to tell a well-made piece from an expensive one.
Open the Jewelry Wiki